Success begins with a decision.

Learn more about Andriana’s career path

A results-driven E-Commerce professional and Product Owner with experience in cross-functional teams, optimizing online platforms, and driving global digital transformation. Skilled in managing agile sprints and delivering high-quality products on time, while collaborating with stakeholders to align with business objectives. Proactive and results-oriented, I’m passionate about improving processes with a strong focus on enhancing the customer experience.

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Andriana’s Key Qualifications at a Glance

  • Global Application Management: Solid experience in the implementation and optimization of shop systems within a global environment, ensuring seamless integration and efficiency across multiple markets. Acted as a technical specialist, collaborating with cross-functional teams to drive decision-making on implementations and ensure alignment with business goals.
  • E-Commerce Specialist: Proven ability to drive E-Commerce growth through effective digital strategies, including SEO optimization, platform management, and hands-on experience with shop systems like JTL and PrestaShop.
  • Product Ownership: A good background in leading product development and delivering results using agile methodologies.
  • Agile Sprint Management: Skilled in managing product backlogs, planning, and executing successful sprints to meet deadlines and business objectives.
  • Collaborative Leadership: Experienced in working with developers and cross-functional teams to deliver effective solutions. Eager to further develop leadership skills and take on team management responsibilities in the future.
  • Language Proficiency: Advanced in German (C1), fluent in English, and native in Romanian and Russian.
  • Soft skills: Communication & Collaboration, Agile Mindset, Problem-Solving Skills, Critical Thinking, Initiative & Self-Motivation, Organization & Time Management, Customer-Centricity, Leadership Skills (in development).

Andriana’s professional successes

08/2023 – Present
Global Application Manager Web Development at Curaden AG, Kriens, Switzerland

• Managing the operations and performance of over 40 B2C online shops across multiple countries (Presta Shop).
• Providing 2nd level support for national and international stakeholders.
• Coordinating between internal teams and external partners to ensure efficient workflows.
• Implementing the rollout of new online shops in various countries, ensuring adherence to project timelines.
• Acting as an Agile Product Owner, coordinating the development of new features and improvements for the online shops, using the associated management tools such as Jira.
• Leading e-commerce projects in collaboration with the software development team, ensuring alignment with business objectives, as well as updating and maintaining online store systems to ensure a seamless user experience.
• Planning sprints, managing the backlog, presenting new sprint goals, setting priorities and deadlines, and ensuring proper testing and documentation.
• Apprenticeship Trainer: Responsible for hands-on training, guidance, and evaluation of apprentices to support their development and progress towards qualifications.

04/2022 – 11/2022
E-Commerce Manager at Sweet Invest eG, Willich, Germany

• Developing market entry strategies for a new, innovative product, ensuring alignment with business goals.
• Building the online shop and ERP-system (JTL), including implementing SEO best practices.
• Organising logistics and integration into the ERP system to ensure smooth operation.
• Defining product sales variants and collaborating with the marketing agency to design and develop the product concept and branding strategy.
• Collaborating with suppliers and manufacturers on various projects.
• Managing product data within the shop system, ensuring accuracy and efficiency in the operations of online shops.
• Developing and executing promotional and advertising campaigns for product launches to maximize market impact.
• Providing customer support for both B2C and B2B, addressing inquiries and ensuring customer satisfaction.

08/2021 – 02/2022
E-Commerce Specialist at Luft und Klima 24 GmbH & Co. KG, Krefeld, Germany

• Managing product data by entering new products into the shop system (JTL), correcting and adjusting product data, and conducting regular price checks.
• Creating new offers and top offers, along with promotional campaigns on the website, such as Black Friday, Christmas Marathon, and New Year’s Discount Week.
• Optimizing SEO for the online shop through keyword research, adjusting current products, and performing competitor analysis.
• Developing a new strategy for the B2B online shop, including a redesign, new concept, slogan, and branding elements.
• Managing product listings on eBay and Amazon marketplaces, ensuring consistency and optimizing performance.
• Providing customer support, addressing inquiries, and ensuring customer satisfaction.

09/2020 – 03/2021
Intern in the E-Commerce Department at RUUGA GmbH, Mönchengladbach, Germany

• Managing product data by entering new products correctly into the shop system (JTL), correcting and adjusting product information, and conducting regular price checks.
• Creating and developing new offers and top offers, as well as performing competitor analysis to stay competitive.
• Managing social media accounts (Instagram, Facebook), creating content and planning posts, selecting ideas for new posts, analyzing and optimizing hashtags, and monitoring social media channels for engagement.
• Creating a physical product catalog for B2B customers, to present products attractively and provide easy access to additional product information through QR codes.

Andriana’s educational background

02/2023 – 06/2023
Digethic GmbH, Munich, Germany – Further Education as a Certified Digital Marketing Manager

09/2019 – 06/2021
COMCAVE.COLLEGE GmbH, Mönchengladbach, Germany – Reskilling as a Merchant in E-Commerce

09/2012 – 06/2015
Academy of Economic Studies of Moldova, Chişinău, Moldova – Bachelor’s Degree in Marketing and Logistics

09/2009 – 07/2013
National College of Commerce, Chişinău, Moldova – Higher Education Degree in Product Knowledge and Quality Control

09/2000 – 07/2009
School Onisifor Ghibu, Chişinău, Moldova – Completed school

Why Andriana is the Right Choice

I’m someone who is always looking ahead, taking the initiative to solve problems, and staying determined to reach goals. My proactive approach has helped me successfully optimize E-Commerce platforms, streamline workflows, and create seamless user experiences. As an Agile Product Owner, I collaborate closely with developers to define priorities, plan sprints, and ensure that features and improvements are delivered on time and meet business objectives. I am working in a global environment, collaborating with cross-functional teams across multiple countries and cultures to drive success. I don’t wait for opportunities to come to me – I actively seek out ways to enhance efficiency and drive results. I enjoy collaborating with teams to create innovative solutions that keep customers at the heart of everything we do.

What sets me apart is my ability to combine technical knowledge with a hands-on, results-driven mindset. I’m constantly focused on improving processes, whether it’s refining workflows, resolving issues in the shop system or managing product data. If you’re looking for someone who is dedicated, results-oriented, and proactive in taking initiative to drive success, I’m confident that I can add significant value to your team and contribute to your company’s long-term success.

The story of Andriana Herghelegiu

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    Andriana Herghelegiu
    Mühleweg 5, 6331 Hünenberg
    Schweiz

    Email:
    contact@ecommerce-andriana.com

    Responsible for the content of the website:
    Andriana Herghelegiu

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