Learn more about Andriana’s career path
A results-driven E-Commerce professional and Product Owner with experience in cross-functional teams, optimizing online platforms, and driving global digital transformation. Skilled in managing agile sprints and delivering high-quality products on time, while collaborating with stakeholders to align with business objectives. Proactive and results-oriented, I’m passionate about improving processes with a strong focus on enhancing the customer experience.
Andriana’s Key Qualifications at a Glance
- Global Application Management: Solid experience in the implementation and optimization of shop systems within a global environment, ensuring seamless integration and efficiency across multiple markets. Acted as a technical specialist, collaborating with cross-functional teams to drive decision-making on implementations and ensure alignment with business goals.
- E-Commerce Specialist: Proven ability to drive E-Commerce growth through effective digital strategies, including SEO optimization, platform management, and hands-on experience with shop systems like JTL and PrestaShop.
- Product Ownership: A good background in leading product development and delivering results using agile methodologies.
- Agile Sprint Management: Skilled in managing product backlogs, planning, and executing successful sprints to meet deadlines and business objectives.
- Collaborative Leadership: Experienced in working with developers and cross-functional teams to deliver effective solutions. Eager to further develop leadership skills and take on team management responsibilities in the future.
- Language Proficiency: Advanced in German (C1), fluent in English, and native in Romanian and Russian.
- Soft skills: Stakeholder Management, Agile Product Mindset, Cross-functional Collaboration, Ownership & Accountability, Analytical & Data-Driven Thinking, Proactive and Solution-Oriented Working Style, Customer-Centric Thinking, People Leadership (developing).
Andriana’s professional successes
08/2023 – Present
Global Application Manager Web Development at Curaden AG, Kriens, Switzerland
• Responsible for more than 40 international B2C webshops (PrestaShop), ensuring stable operations and high performance.
• Acting as Agile Product Owner: coordinating the development of new features and optimizations, implementing hotfixes, planning sprints, managing the backlog, setting priorities and deadlines, and ensuring proper testing and documentation using tools such as Jira.
• Leading e-commerce projects together with the software development team, maintaining and updating systems, and ensuring a seamless user experience.
• Planning and preparing the rollout of new online shops across multiple countries, ensuring fully functional platforms.
• Providing 2nd-level support for national and international stakeholders, ensuring smooth operations and daily business activities.
• Coordinating cross-functional teams as well as internal and external stakeholders to ensure efficient workflows.
• Apprenticeship Trainer: responsible for the practical training, guidance, and evaluation of apprentices to support their professional development.
04/2022 – 11/2022
E-Commerce Manager at Sweet Invest eG, Willich, Germany
• Built a new online shop including JTL ERP system and SEO optimization, fully prepared for market launch.
• Planned the market entry strategy for a newly developed patented product, including marketing and sales campaigns, with full project responsibility.
• Organized logistics processes and ERP integration and managed product data within the shop system to ensure efficient workflows and high data quality.
08/2021 – 02/2022
E-Commerce Specialist at Luft und Klima 24 GmbH & Co. KG, Krefeld, Germany
• Maintained and optimized product data and listings within the JTL shop system, improving conversion rates and reducing errors and customer complaints.
• Developed and implemented a new SEO strategy for the B2B shop, including keyword research, product optimization, and redesign, significantly increasing visibility and organic traffic.
• Planned and executed online marketing campaigns such as Black Friday promotions, contributing to measurable revenue growth.
• Managed product listings on eBay and Amazon marketplaces, ensuring consistency and optimizing performance.
09/2020 – 03/2021
Intern in the E-Commerce Department at RUUGA GmbH, Mönchengladbach, Germany
• Managing product data by entering new products correctly into the shop system (JTL), correcting and adjusting product information, and conducting regular price checks.
• Managed social media channels, created content, and planned posts, increasing reach and engagement.
• Created a physical B2B product catalog including QR code integration to improve customer purchasing processes.
Andriana’s educational background
10/2025 – 10/2025
Scrum Alliance Inc – Advanced Certified Scrum Product Owner®
09/2025 – 09/2025
Scrum Alliance Inc – Certified Scrum Product Owner®
02/2023 – 06/2023
Digethic GmbH, Munich, Germany – Further Education as a Certified Digital Marketing Manager
09/2019 – 06/2021
COMCAVE.COLLEGE GmbH, Mönchengladbach, Germany – Reskilling as a Merchant in E-Commerce
09/2012 – 06/2015
Academy of Economic Studies of Moldova, Chişinău, Moldova – Bachelor’s Degree in Marketing and Logistics
09/2009 – 07/2013
National College of Commerce, Chişinău, Moldova – Higher Education Degree in Product Knowledge and Quality Control
09/2000 – 07/2009
School Onisifor Ghibu, Chişinău, Moldova – Completed school
Why Andriana is the Right Choice
I’m someone who is always looking ahead, taking the initiative to solve problems, and staying determined to reach goals. My proactive approach has helped me successfully optimize E-Commerce platforms, streamline workflows, and create seamless user experiences. As an Agile Product Owner, I collaborate closely with developers to define priorities, plan sprints, and ensure that features and improvements are delivered on time and meet business objectives. I am working in a global environment, collaborating with cross-functional teams across multiple countries and cultures to drive success. I don’t wait for opportunities to come to me; I actively seek out ways to enhance efficiency and drive results. Collaborating with teams to create innovative solutions that keep customers at the heart of everything we do is something I truly enjoy.
What sets me apart is my ability to combine technical knowledge with a hands-on, results-driven mindset. I’m constantly focused on improving processes, whether it’s refining workflows, resolving issues in the shop system or managing product data. If you’re looking for someone who is dedicated, results-oriented, and proactive in taking initiative to drive success, I’m confident that I can add significant value to your team and contribute to your company’s long-term success.
The story of Andriana Herghelegiu
Impressum
Andriana Herghelegiu
6331 Hünenberg, Schweiz
Email:
contact@ecommerce-andriana.com
My Start-Up: digitalbyandriana.ch
Responsible for the content of the website:
Andriana Herghelegiu
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